Rihanna's 'sexually suggestive' perfume ad restricted in Britain

A raunchy British poster
promoting Barbadian pop
superstar Rihanna's perfume can
only be displayed in areas where
children are unlikely to see it, the
country's advertising regulator
ruled Wednesday.
The Advertising Standards
Authority (ASA) found that the
image of the "Umbrella" singer
sitting on the floor with legs raised
against a large bottle of "Rogue"
perfume was "sexually suggestive".
The agency received one complaint
about the advertisement being
overly sexual and demeaning to
women.
The ASA accepted that the singer
was suitably clothed and that her
facial expression was one "of
defiance rather than vulnerability".
It concluded that poster was
"unlikely to be demeaning to
women or to cause serious or
widespread offence", but that
restrictions were needed.
"While we did not consider the
image to be overtly sexual, we
considered that Rihanna's pose,
with her legs raised in the air, was
provocative.
"Because of this, and the fact that
Rihanna appeared to be naked
except for high heels, we
concluded that the ad was sexually
suggestive and should have been
given a placement restriction to
reduce the possibility of it being
seen by children," it said.